PROFESSIONALLY DESIGNED DOES THIS SOUND LIKE YOU? IF SO, YOU NEED BRANDING AND DESIGN ASSISTANCE

Just starting out
You are a startup or new venture needing a logo and brand identity to establish your presence in the market and attract initial customers.

Rebranding your business
You are an established company wanting to modernise or reposition yourself due to outdated branding, shifts in target audience, or changes in  strategy.

Wanting to stand out from the crowd
You need your branding to resonate with your target market, stay memorable and feel unique to your market or specialism.

Your brand is currently feeling a little inconsistent
Your current brand design is inconsistent across all your platforms and materials, leading to confusion and reduced customer trust. You are not effectively communicating your brand’s values or mission, resulting in reduced new business leads and weak market presence.

A STRONG BRAND IDENTITY IS KEY 

A professionally designed brand identity is more than just a pretty logo and colour palette; it’s a strategic tool  to drive recognition, loyalty, and profitability. It’s the key to establishing growth in your business and success in a competitive market.

Attract clients
A brand identity helps you to look credible, trustworthy, and established, attracting customers, clients and investors. A polished, professional brand can justify premium pricing and instil confidence with your audience.

Competitive advantage
A unique and memorable brand identity helps you stand out from your competitors, and branding tailored to your target market appeals directly to your ideal audience.

Increased recognition
A well designed brand can help communicate your mission, vision, and value proposition instantly. Your target market will understand your brand immediately, improving engagement and making them more likely to think about your business when they need a product or service.

HOW I WORK MY MAGIC TO TAKE YOUR BRAND TO THE NEXT LEVEL

When designing a brand’s look and feel, to me it’s all about the bigger picture. I immerse myself in what your business does, who your target market is, and what makes you different from your competitors. Once I’ve done my homework, I can help shape your brand identity, and how that translates across all facets of your business, creating a cohesive look and feel that tells your brand’s story. I use mood boards to give you a feel for the direction we could take with the design initially, and once we have agreed a chosen route, I can then develop some more detailed design concepts for the full identity and brand logo. Once a chosen concept is signed off, I can then create and package up all your assets ready for your new brand launch.

HI I’M ELLIE

I’m the founder and creative director of Ginger Is The New Black. I help businesses elevate their presentations through the creation of templates and slide design that truly engages with their audiences.

I have been helping companies, media agencies and advertising agencies, win clients and secure investment for two decades. I am no stranger to the power of a well-designed presentation, whether that be for event speakers, client meetings or high-profile, high-ticket pitch presentations for the likes of P&G, Jaguar Land Rover and the UK Government.

For me, presentation design is not just about visual aesthetics; it’s about taking your content and creating something that tells your story, stays front of mind with your audience, and gets you results.